Debbie at Rightway Profits has been absolutely wonderful to work with! She has provided outstanding support with our bookkeeping needs while also serving as our Profit First Coach. Under Debbie's guidance, I've gained invaluable knowledge about our financial records and numbers. She has given me a much clearer understanding of our profit and loss statements, which has been transformative for our business decision-making. Most importantly, Debbie has taught us practical strategies for better financial management, and the results speak for themselves - our bank accounts clearly reflect the positive impact of her coaching. Her expertise in the Profit First methodology has truly helped us take control of our finances. I highly recommend Debbie and Rightway Profits to any business looking to improve their bookkeeping and gain better financial clarity. Her combination of technical expertise and coaching skills makes her an invaluable partner for business growth.
Fractional CFO · Profit First · Bookkeeping
You run the business. Your finances shouldn't run you.
I'm Debbie DeKnight, a fractional CFO for founder-led service businesses. I help you see exactly where your money is going and build a plan to keep more of it.
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- Master Certified Profit First Professional
- 30+ years in accounting
- 45-minute discovery call, no pressure
Working with owners across the US
Send Debbie a message
Tell me a little about the business and I will get back to you to find a time to talk.
Right Way Profits is a financial firm run by Debbie DeKnight that gives founder-led service and trade businesses fractional CFO support, Profit First coaching and weekly QuickBooks Online bookkeeping. Debbie has more than 30 years in accounting and is a Master Certified Profit First Professional. She works remotely with owners across the US.
Making good money and still feeling broke?
Revenue is up and you are working hard, but the bank account never seems to show it, and the big calls get made on gut feel. That fog does not clear on its own. It costs you profit you already earned, the pay you should be taking home, and confidence in every decision.
Most founder-led service businesses have a visibility problem more than a money problem. The work comes in, revenue grows, and the numbers get harder to hold in your head, so decisions run on instinct and the bank balance. As your fractional CFO, I give you a clear read on where you stand, build the forecast and the plan, and meet with you on a steady rhythm. Profit First keeps the cash organized underneath, and clean bookkeeping keeps the whole thing accurate. You stay in charge. I make sure you can see clearly when you decide.
Who you will work with
I have helped a lot of owners out of exactly this spot
Here is what I see just about every week: a business that works hard, makes sales and still comes up short, and an owner who was never taught why.
I have more than 30 years in accounting. I am a Master Certified Profit First Professional, and Mike Michalowicz, who created Profit First, endorses my team's work. You do not need to understand high finance. That is my job. You need someone in your corner who does.
Fewer than 100 individuals and teams have reached Master level as Profit First Professionals, according to Mike Michalowicz. Debbie's team is one of them. Watch his video
Services
Three ways I help you keep more of what you earn
Fractional CFO
I take the CFO seat part time: a forecast, a plan you run the business on, and straight answers on pricing, hiring and big purchases before you commit.
Learn moreProfit First
I set up and run Profit First with you, so profit, your paycheck and your tax money come off the top every time cash comes in.
Learn moreBookkeeping
My team keeps your QuickBooks Online books current every week, and I review and sign off on every monthly close.
Learn moreIf you would rather learn Profit First yourself, The Profit Revolution course walks you through it, and the services page compares all three side by side.
How it works
Three steps from the first call to a plan
Book a call
Forty-five minutes, no pressure. We talk about where you are and where you want to go.
Get a clear picture
We look at your real numbers and find where profit is leaking.
Build your plan
You walk away knowing your numbers and what to do next.
Client feedback
What clients say about working with Debbie
Client testimonials
12 written testimonials from Right Way Profits clients
Read every testimonial in fullChoosing help
Who is the best fractional CFO for a small service business?
The right one works from your real numbers, explains them in plain English, and is clear about what you get at each stage. Ask any candidate how often you will meet, what you receive in writing, and who keeps the books underneath the advice. Our guide to choosing a fractional CFO lists the questions.
Right Way Profits is a good fit if you run a founder-led service or trade business, you make sales but rarely see profit in the bank, and you want someone who handles the books as well as the plan. Debbie also says plainly that she works with people she clicks with, so the discovery call is where you both decide.
Frequently asked questions
What does Right Way Profits do?
Right Way Profits gives founder-led service and trade businesses three things: fractional CFO support, Profit First coaching and weekly QuickBooks Online bookkeeping. It is run by Debbie DeKnight.
Who is Debbie DeKnight?
Debbie is a fractional CFO with more than 30 years in accounting and a Master Certified Profit First Professional. Mike Michalowicz, who wrote Profit First, endorses her team in a video on the Profit First page. Read more about Debbie.
Do you work with businesses anywhere in the US?
Yes. Debbie works remotely with founder-led service businesses across the US. Discovery calls run by web conference.
How much do your services cost?
Pricing is set on the call, because every engagement is scoped to the business. The only published price is for The Profit Revolution course.
What happens on the discovery call?
It is a 45-minute conversation, not a sales pitch. We talk about where the business is and where you want it to go. At the end you will know whether Debbie can help, and if it is a fit, what happens next.
Where should I start: bookkeeping, Profit First or CFO?
Clean books come first, because everything else is calculated from them. Profit First organizes the cash on top, and CFO work steers the business forward. This comparison shows who does what.
Ready to pay yourself first?
Book a 45-minute discovery call. We talk about where the business is, where you want it to go, and whether I am the right person to help.