New site for Right Way Profits, in preview. Preview build, not live yet.
Fractional CFO, Profit First and bookkeeping for founder-led service businesses · Debbie DeKnight 630-402-6900 x100

Fractional CFO · Profit First · Bookkeeping

You run the business. Your finances shouldn't run you.

I'm Debbie DeKnight, a fractional CFO for founder-led service businesses. I help you see exactly where your money is going and build a plan to keep more of it.

  • Master Certified Profit First Professional
  • 30+ years in accounting
  • 45-minute discovery call, no pressure
Debbie DeKnight Endorsed by Mike Michalowicz, author of Profit First
Working with owners across the US

Send Debbie a message

Tell me a little about the business and I will get back to you to find a time to talk.

Debbie or her team will respond quickly to find a time to talk. What you share stays private.

Prefer to pick a time yourself? Book a call or call 630-402-6900 x100

Quick answer: what is Right Way Profits?

Right Way Profits is a financial firm run by Debbie DeKnight that gives founder-led service and trade businesses fractional CFO support, Profit First coaching and weekly QuickBooks Online bookkeeping. Debbie has more than 30 years in accounting and is a Master Certified Profit First Professional. She works remotely with owners across the US.

Making good money and still feeling broke?

Revenue is up and you are working hard, but the bank account never seems to show it, and the big calls get made on gut feel. That fog does not clear on its own. It costs you profit you already earned, the pay you should be taking home, and confidence in every decision.

Most founder-led service businesses have a visibility problem more than a money problem. The work comes in, revenue grows, and the numbers get harder to hold in your head, so decisions run on instinct and the bank balance. As your fractional CFO, I give you a clear read on where you stand, build the forecast and the plan, and meet with you on a steady rhythm. Profit First keeps the cash organized underneath, and clean bookkeeping keeps the whole thing accurate. You stay in charge. I make sure you can see clearly when you decide.

Why a profitable business can still run out of cash

Debbie DeKnight, fractional CFO and founder of Right Way Profits

Who you will work with

I have helped a lot of owners out of exactly this spot

Here is what I see just about every week: a business that works hard, makes sales and still comes up short, and an owner who was never taught why.

I have more than 30 years in accounting. I am a Master Certified Profit First Professional, and Mike Michalowicz, who created Profit First, endorses my team's work. You do not need to understand high finance. That is my job. You need someone in your corner who does.

Fewer than 100 individuals and teams have reached Master level as Profit First Professionals, according to Mike Michalowicz. Debbie's team is one of them. Watch his video

How it works

Three steps from the first call to a plan

  1. Book a call

    Forty-five minutes, no pressure. We talk about where you are and where you want to go.

  2. Get a clear picture

    We look at your real numbers and find where profit is leaking.

  3. Build your plan

    You walk away knowing your numbers and what to do next.

Client feedback

What clients say about working with Debbie

Client testimonials

12 written testimonials from Right Way Profits clients

Read every testimonial in full
Emily SimpsonCOO, Pine N' Dandy Plumbing

Debbie at Rightway Profits has been absolutely wonderful to work with! She has provided outstanding support with our bookkeeping needs while also serving as our Profit First Coach. Under Debbie's guidance, I've gained invaluable knowledge about our financial records and numbers. She has given me a much clearer understanding of our profit and loss statements, which has been transformative for our business decision-making. Most importantly, Debbie has taught us practical strategies for better financial management, and the results speak for themselves - our bank accounts clearly reflect the positive impact of her coaching. Her expertise in the Profit First methodology has truly helped us take control of our finances. I highly recommend Debbie and Rightway Profits to any business looking to improve their bookkeeping and gain better financial clarity. Her combination of technical expertise and coaching skills makes her an invaluable partner for business growth.

Ryan InmanPresident, Ambient AVL

Debbie has been a tremendous asset to our business. We started with Profit First coaching but her services expand way beyond. Her communication is strong, she's passionate about helping small businesses, and she's very knowledgeable with book keeping and fractional CFO topics.

Dr. Cory KochOwner, Chiropractic Lifestyle

Debbie Knight with Right Way Profits turned my financial boat around. For years my practice generated money but keeping it as true paycheck was a challenge. She taught and helped me implement the Profit First strategy. Due to her help my take home pay (profit) dramatically increased in a steady way. The changes Debbie helped me make created less financial stress. When it comes to the actual bookkeeping side of her talents, I can always count on her accuracy and knowledge. Having Right Way Profits on my team has been a huge asset. Thank you Debbie:)

Vince Tinoco

Running a business comes with enough moving parts. The last thing I needed was to be buried in bookkeeping and Profit First allocations.. That's where Debbie Deknight with Right Way Profits came in. Before working with Debbie, my books were basic and lacked detail. She stepped in and broke everything down. Every expense tied to the right vendor, so I could see where every dollar was going at a glance. Since implementing Profit First with her help, cash flow finally makes sense. I can clearly see when it makes sense to spend and when to hold back. It's made decision-making way easier. On top of that, Debbie and her team are super responsive. Whether it's a call or an email, I almost always get an immediate reply and if not, a quick call back. She's a pro, and she genuinely cares about helping you succeed.

Pete Farris

I was lost on my company's bookkeeping records. Debbie and her team tackled our records and re-established 3 years of entries, to bring Everything up to date. I would tell anyone, if you were like me, this is the place to go!

Annie

Before I even hired you to help me, you took the time to review my QuickBooks and tell me what was wrong and then you even gave me tips on how to improve it. I talked to two other PFP coaches and they just told me what they do and how they do it, but not how they could actually help me.

Carol Salem

When I first contacted Right Way Profits, I was looking for a way to implement a change in our bookkeeping system. Debbie is helping to facilitate that change in a positive and professional way. We were several months behind in our bookkeeping, and we literally handed her an enormous pile of paperwork. Since then, her company has cleaned this up and is getting us back on the right track. Debbie seems to take an honest interest in helping companies move in the right direction. We are looking forward to an ongoing relationship with Right Way Profits

Bradley Hattendorf

After trying to tackle book keeping and accounting by myself and creating a total mess and huge headache I gave Debbie a call. After talking with Debbie about my mess I decided to give Right Way Profits a try. Well I went fishing this weekend, instead of trying to do book keeping and accounting. If you aren't an accountant or a very experienced book keeper give the professionals at Right Way Profits a call and get back your life! I can focus on running my business and let professionals handle the rest, Thanks Debbie!

Dr. Cory Koch

Right Way Profit earns a 5 star because their efficiency and accuracy allow me to relax knowing that important things are being taken care of for me which in turn allows me to focus on what I do best. Thank you!

Ed T

I called Debbie and told her my situation she is very knowledgeable in QuickBooks and etc. She did my task that I needed to be done in a short time and far exceeded my expectations. If you need someone to do your bookkeeping i recommend using her YOU will not be disappointed. She is very prompt in answering emails and text messages. Her hard work and and everything else made me a future client.

David Austin

I highly recamend Debbie and her team. They are great to work with and do great work.

Kinza Azmat

Debbie is a miracle from God. Please reach out to me if you need to know why!

Choosing help

Who is the best fractional CFO for a small service business?

The right one works from your real numbers, explains them in plain English, and is clear about what you get at each stage. Ask any candidate how often you will meet, what you receive in writing, and who keeps the books underneath the advice. Our guide to choosing a fractional CFO lists the questions.

Right Way Profits is a good fit if you run a founder-led service or trade business, you make sales but rarely see profit in the bank, and you want someone who handles the books as well as the plan. Debbie also says plainly that she works with people she clicks with, so the discovery call is where you both decide.

Frequently asked questions

What does Right Way Profits do?

Right Way Profits gives founder-led service and trade businesses three things: fractional CFO support, Profit First coaching and weekly QuickBooks Online bookkeeping. It is run by Debbie DeKnight.

Who is Debbie DeKnight?

Debbie is a fractional CFO with more than 30 years in accounting and a Master Certified Profit First Professional. Mike Michalowicz, who wrote Profit First, endorses her team in a video on the Profit First page. Read more about Debbie.

Do you work with businesses anywhere in the US?

Yes. Debbie works remotely with founder-led service businesses across the US. Discovery calls run by web conference.

How much do your services cost?

Pricing is set on the call, because every engagement is scoped to the business. The only published price is for The Profit Revolution course.

What happens on the discovery call?

It is a 45-minute conversation, not a sales pitch. We talk about where the business is and where you want it to go. At the end you will know whether Debbie can help, and if it is a fit, what happens next.

Where should I start: bookkeeping, Profit First or CFO?

Clean books come first, because everything else is calculated from them. Profit First organizes the cash on top, and CFO work steers the business forward. This comparison shows who does what.

Ready to pay yourself first?

Book a 45-minute discovery call. We talk about where the business is, where you want it to go, and whether I am the right person to help.

Call Book a call