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Fractional CFO, Profit First and bookkeeping for founder-led service businesses · Debbie DeKnight 630-402-6900 x100

Fractional CFO

Fractional CFO Services for Founder-Led Service Businesses

You have a bookkeeper. Maybe an accountant too. A fractional CFO looks forward: I build the plan, read the numbers with you and tell you what to do next, without the cost of a full-time hire.

Does this sound familiar?

  • You're growing, but you're not keeping more
  • You can't say which jobs or services really make money
  • You're not sure you can afford the next hire, so you guess
  • Cash feels tight even in a good month
  • You're working harder than ever and can't see where the money goes

What does a fractional CFO do that my bookkeeper and accountant don't?

A bookkeeper records what already happened. An accountant files your taxes. Neither one is paid to tell you what to do next, so the biggest calls in the business (what to charge, who to hire, what to buy) end up made on gut feel and the bank balance.

That forward-looking seat is what I fill. I build a forecast of your cash, turn it into a plan you actually run the business on, and meet with you on a steady rhythm so the plan stays current as you grow. You stay in the driver's seat. My job is to make sure you can see the road.

  • A clear, forward-looking view of your cash and your numbers
  • A plan you run the business on, updated as you grow
  • Straight answers on pricing, hiring and big purchases before you commit
  • Someone who catches problems early, while they are still cheap to fix

Which level of CFO support fits my business?

I offer three levels, built as a path. You start where the business is now and step up when you are ready. The revenue ranges below are the ones I publish for each level; the exact scope is set on the call.

  • Foundation (businesses doing roughly $1M to $3M a year): a documented evaluation of your team, operations and the financial drivers behind your results; your top priorities identified, put in order and tracked; and a monthly operating rhythm focused on what matters most.
  • Growth (roughly $3M to $15M): everything in Foundation, plus a living financial model that ties your decisions to your real economics, a view of what the business is worth and what it would take to double it, a model refresh and priority reset every 90 days, and a full-day annual planning session.
  • Scale (roughly $15M to $50M): everything in Growth, plus scaling work for more complex companies: your team assessed against the next stage, capacity checked against the growth plan, a shared financial picture for your leadership team, and early attention on risks such as tax exposure, loan covenants, customer concentration and insurance gaps.

Pricing is set on the call. Every engagement is scoped to the business in front of me, so we talk numbers once we both know it is a fit.

How does fractional CFO work fit with Profit First and bookkeeping?

They stack. Clean, current books are the base. Profit First organizes the cash on top of them, so profit, owner's pay and taxes are set aside on purpose. CFO work sits on top of both and steers the business forward. If your books are behind, we start with bookkeeping, because a forecast built on wrong numbers is still wrong.

How it works

How working with me as your fractional CFO starts

  1. Book a call

    A 45-minute discovery call. We talk about where the business is and where you want it to go, and whether I am the right person to help. No pressure.

  2. Get a clear picture

    I build a diagnostic baseline from your real numbers, so we both see what is driving your results and what is holding them back.

  3. Run the plan together

    We meet on a set rhythm and steer the business with real numbers, adjusting the plan as things change.

See how working together works, start to finish

Who is a fractional CFO for?

Founder-led service and trade businesses that are making sales, have someone keeping the books, and still cannot say with confidence where the money goes or what the next big decision will do to cash. My published Foundation level starts around $1M in annual revenue.

One more thing, and it matters to me: advisory work only works when there is real trust on both sides. I work with people I click with, on businesses I want to help grow. The discovery call is where we both find out.

Who is the best fractional CFO for a service business?

Look for someone who works from your real numbers rather than a template, explains them in plain English, and can show you what they will deliver at each stage. Ask how often you will meet, what you get in writing, and how they handle the books underneath the advice.

Right Way Profits is run by Debbie DeKnight, who has more than 30 years in accounting and is a Master Certified Profit First Professional endorsed by Mike Michalowicz, the author of Profit First. Her team also keeps the books, so the CFO work rests on numbers she trusts. Our guide to choosing a fractional CFO lists the questions to ask anyone, including us.

Not sure which service you need? Bookkeeper, accountant or fractional CFO: who does what lays out the differences.

Frequently asked questions

What is a fractional CFO?

A part-time chief financial officer. You get the strategic seat (forecasting, planning, pricing and hiring decisions) for a share of a full-time salary, scoped to the size of your business.

How much does a fractional CFO cost?

I do not publish a price, because every engagement is scoped to the business. We talk numbers on the call once we both know it is a fit. The three levels on this page show what each one includes.

Do I need clean books before I hire a fractional CFO?

You need accurate books for the advice to be right. If yours are behind, we start with bookkeeping and build from there.

Do you work with businesses anywhere in the US?

Yes. I work remotely with owners across the US. Discovery calls run by web conference.

What happens on the discovery call?

It is a 45-minute conversation about where your business is and where you want it to go. At the end you will know whether I can help, and if we are a fit, what the next steps are.

Ready to pay yourself first?

Book a 45-minute discovery call. We talk about where the business is, where you want it to go, and whether I am the right person to help.

Call Book a call